Recent comments about the price of PS3 from Ken Kutaragi have left many wondering if he has taken leave of his senses - but his statements are part of a delicate balancing act that Sony must get right if PS3 and PS2 are to co-exist in the market, says Rob Fahey Rob Fahey - editor of GamesIndustry.biz.
The answers aren't immediately apparent - but the father of PlayStation is no fool, whatever else he may be. Kutaragi's statements come with an ulterior motive, which could be as simple as leading people to believe the console will be very expensive only to reveal a "surprisingly affordable" price down the line, or could be as complex as a carefully orchestrated push to position PS3 as a premium product in the minds of consumers.
One thing is certain; Sony's launch plans for PS3 are far more complex than Microsoft's planning for Xbox 360, which boils down largely to pulling Xbox off shelves and shoving Xbox 360 into its place. Sony has a delicate balancing act to pull off, with millions if not billions of dollars of business still left in the PlayStation 2, a burgeoning handheld business in the PlayStation Portable, and now a high-end console and media centre to bring in at the top of the market.
You can read his full article over at GamesIndustry.biz
Recent comments about the price of PS3 from Ken Kutaragi have left many wondering if he has taken leave of his senses - but his statements are part of a delicate balancing act that Sony must get right if PS3 and PS2 are to co-exist in the market, says Rob Fahey Rob Fahey - editor of GamesIndustry.biz.
